Great advice from Marketing guru Seth Godin about the true purpose of your Elevator Pitch - no one ever bought anything in an elevator. The purpose of an elevator pitch is not to close a sale, but to generate interest for further dialogue.
If you're in the market for a new job, why not create an elevator pitch for yourself, memorise it, then use it as a powerful asset to quickly create interest in YOU at every appropriate interaction.
"The purpose of an elevator pitch isn't to close the sale. The goal isn't even to give a short, accurate, Wikipedia-standard description of you or your project. And the idea of using vacuous, vague words to craft a bland mission statement is dumb. No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over."
A shortage of engineering skills in the UK could hamper growth at BP's North Sea operations, an executive has said.
"Getting hold of the right people is a real issue for us," Mr Garlick told the Sunday Telegraph.
"We are hiring a lot of people, but we are also an exporter of a couple of hundred people to other regions [in BP]. We are a centre for recruiting elsewhere."
The rest of the company viewed its North Sea operations as a "training ground", with talented workers snapped up to fill posts overseas, Mr Garlick said.
Oil and gas companies are expected to create some 15,000 new jobs in the UK over the next five years, according to the latest research from the industry body Opito.